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Keywords: Green value co-creation
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Journal Articles
Investigating the relationship between government support and SMEs’ sustainability through financial and green lenses
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Journal of Business & Industrial Marketing (2023) 38 (11): 2379–2389.
Published: 15 February 2023
... of GS in assessing financial literacy (FL), access to finance (AF) and green value co-creation (GVC) for the sustainability of SMEs. Design/methodology/approach This study’s sample comprises SMEs in Lahore, Pakistan. Data collection started in December 2021 and ended in February 2022. Using...
