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Keywords: Greening
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (10): 2088–2103.
Published: 16 July 2024
...Soumita Ghosh; Abhishek Chakraborty; Alok Raj Purpose This study aims to examine how fairness concerns and power structure in dyadic green supply chains impact retail price, supply chain profits and greening level decisions. Design/methodology/approach This study develops game-theoretic models...
Includes: Supplementary data

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