Keywords: Groups
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (1): 66–75.
Published: 01 February 1997
... with, and what changes will that potential entrance cause to the industry. Uses the strategic group theory to cluster firms in this industry into groups, as a first approach to investigate this industry. That provides a better approach of understanding and evaluating the industry’s potential as well as useful...

or Create an Account

Close subscription notice
Close access options