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Keywords: Groups
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Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (1): 66–75.
Published: 01 February 1997
... with, and what changes will that potential entrance cause to the industry. Uses the strategic group theory to cluster firms in this industry into groups, as a first approach to investigate this industry. That provides a better approach of understanding and evaluating the industry’s potential as well as useful...
