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Keywords: Growth
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Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (1): 25–35.
Published: 01 January 1993
...Claire Starry; Nick W. McGaughey Updates previous studies, in which growth industries were examined in order to understand patterns of growth and identify ways to predict future growth industries. Evaluates the fastest growing industries of the late 1980s and early 1990s and analyzes the ways...
Journal Articles
Journal of Business & Industrial Marketing (1992) 7 (3): 41–52.
Published: 01 March 1992
...Rick Brown Considers the development of the culture of innovation and how the concept can be beneficial in business. Examines the application of marketing innovation (new products) and technological innovation which is not market driven. Illustrates the growth of innovative products through “S...
