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Keywords: Guanxi gateway ties
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Journal Articles
Guanxi as a gateway in Chinese‐Western business relationships
Available to Purchase
Journal of Business & Industrial Marketing (2012) 27 (6): 456–467.
Published: 27 July 2012
... that may have been overlooked. Findings Intercultural interaction at a personal level is both unavoidable and critical for successfully doing business with China. This study introduces the term guanxi gateway ties to highlight a special class of facilitating relationships that can emerge...
