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Keywords: Guanxi orientation
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (1): 34–52.
Published: 12 November 2024
... the mediating effect of psychological contract fulfillment (PCF) and the moderating roles of guanxi orientation and market uncertainty. Design/methodology/approach The current study used a survey method to collect data from 271 buyers in China. Structural equation modeling (SEM) and moderated regression...
