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Keywords: Handicraft business relationships
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Journal Articles
Mutual knowledge: indigenous knowledge meets business knowledge. Evidence from the Rwandan handicraft industry
Available to Purchase
Journal of Business & Industrial Marketing 1–18.
Published: 23 June 2026
... Rwanda IMP approach Exploratory case study Handicraft business relationships Mutual knowledge Business networks increasingly span cultural and institutional boundaries (Andersson and Mattsson, 2010 ; Johanson and Vahlne, 2009). Yet, we still know surprisingly little about how actors from...
