... investigates the interconnections of deals and VM in a public sector service context, showing aspects of deals different from that of prior studies into private sector deals. Health care Deals Value measuring Collaboration Ford et al. (2017 , p. 30) stated that “[…] value...

...Emanuele Lettieri; Laura Marone; Nicola Spezia; Ilenia Gheno; Cinzia Mambretti; Giuseppe Andreoni Purpose This study aims to offer novel insights on how industrial marketing might contribute to bringing innovations to market in the peculiar case of health care. This study aims at shedding first...

... To answer this research question, this study uses a qualitative research approach based on data triangulation. This study focuses on the market access (MA) strategies implemented by a multinational UK-based pharmaceutical company within the Italian multi-stakeholder health-care ecosystem over several years...

...Arun Thirumalesh Madanaguli; Amandeep Dhir; Shalini Talwar; Gurmeet Singh; Octavio Escobar Purpose This study aims to find, analyse and synthesise the body of literature on how different health-care businesses form business-to-business (B2B) alliances. By doing so, this study seeks to identify...

... relationships (testing the global/joint nature of the relationships) analyzed independently in the literature and in different contexts. Health care Food industry Packaging and labeling In recent years, people have started to care more about their health and physical appearance. As Hernández...

... Average active exposure of ESG pillar scores across global industry classification standard sectors In the case of the sub-industry of health care, the pharmaceutical industry, there has been mounting pressure on businesses to respond to the challenge of CSR (O’Riordan and Fairbrass , 2008, 2014...

... contributes to the conceptualization of the “interacted actor” through characterizing a new type of actor and its renewing network in P-P collaboration. Health care Network Prevention Actor Public–private collaboration In recent years, because of their growing economic importance, public...

... the existence of sustainability research focusing on health care, there is still research needed to assess the determinants of corporate direction in sustainable development (Ahsan and Rahman, 2017 ; Pantzartzis et al., 2017). The healthcare tourism industry contributes substantially to countries...

...Timo Pohjosenperä; Hanna Komulainen Purpose This paper aims to explore the dynamics of value co-creation in the context of health care logistics by focusing on the change in the value creation spheres of a logistics service provider and its customer organization. Design/methodology/approach...

... regulated industrial markets by illustrating the strategic approaches that innovative firms can adopt to both achieve regulatory compliance and promote the diffusion of their new products. Health care Diffusion of innovation Market access Regulated industrial markets Strategic marketing approaches...

...Santanu Mandal Purpose Health-care supply chains must focus on efficient deployment of resources for ensuring optimal supply chain performance. With efficient supply chain (SC) performance, health-care entities would be able to address their patients’ requirements with great speed...

...Paulette J. Polley; William L. Shanklin Soaring health‐care costs, increasing government regulation, and intensifying competition have combined to force hospitals into stricter cost‐containment controls. This quest for efficiency is especially pertinent to the most expensive diagnostic...