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1-12 of 12
Keywords: Health care
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Journal Articles
Deals and value measuring in interactive health-care services
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (6): 1266–1278.
Published: 23 September 2022
... coordination of services to patients with composite health problems. The reform aimed at shifting the task separation between state-owned specialist health-care providers (hospitals) and primary health-care providers (municipalities) and at promoting better collaboration and coordination between the layers...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (8): 1717–1733.
Published: 13 April 2022
...Emanuele Lettieri; Laura Marone; Nicola Spezia; Ilenia Gheno; Cinzia Mambretti; Giuseppe Andreoni Purpose This study aims to offer novel insights on how industrial marketing might contribute to bringing innovations to market in the peculiar case of health care. This study aims at shedding first...
Journal Articles
Key account management and value co-creation in multi-stakeholder ecosystems. A “market access” mix
Open Access
Journal of Business & Industrial Marketing (2021) 36 (13): 199–209.
Published: 25 August 2021
... To answer this research question, this study uses a qualitative research approach based on data triangulation. This study focuses on the market access (MA) strategies implemented by a multinational UK-based pharmaceutical company within the Italian multi-stakeholder health-care ecosystem over several years...
Journal Articles
Business to business (B2B) alliances in the healthcare industry: a review of research trends and pertinent issues
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (8): 1688–1705.
Published: 03 August 2021
...Arun Thirumalesh Madanaguli; Amandeep Dhir; Shalini Talwar; Gurmeet Singh; Octavio Escobar Purpose This study aims to find, analyse and synthesise the body of literature on how different health-care businesses form business-to-business (B2B) alliances. By doing so, this study seeks to identify...
Journal Articles
Nutritional information labels and health claims to promote healthy consumption
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (8): 1650–1661.
Published: 16 July 2021
... 26 04 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Health care Food industry Packaging and labeling In recent years, people have started to care more about their health and physical appearance. As Hernández Fernández (2013...
Journal Articles
How do ESG pillars impact firms’ marketing performance? A configurational analysis in the pharmaceutical sector
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (8): 1594–1606.
Published: 04 February 2021
... 27 12 2020 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Health care Corporate social responsibility Accounting Marketing performance Configurational analysis The evolution and convergence of financial and non-financial...
Journal Articles
The impacts of a new type of actor as an intermediary in public–private collaboration in health-care prevention
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (3): 420–435.
Published: 23 September 2020
... contributes to the conceptualization of the “interacted actor” through characterizing a new type of actor and its renewing network in P-P collaboration. Health care Network Prevention Actor Public–private collaboration In recent years, because of their growing economic importance, public...
Journal Articles
Determining corporate direction in sustainable development: a multi-dimensional framework in B2B
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (1): 1–17.
Published: 29 May 2020
... the existence of sustainability research focusing on health care, there is still research needed to assess the determinants of corporate direction in sustainable development (Ahsan and Rahman, 2017 ; Pantzartzis et al., 2017). The healthcare tourism industry contributes substantially to countries...
Journal Articles
Getting closer by increasing distance: the dynamics of value creation spheres in health care logistics
Open Access
Journal of Business & Industrial Marketing (2020) 35 (12): 2039–2050.
Published: 18 May 2020
...Timo Pohjosenperä; Hanna Komulainen Purpose This paper aims to explore the dynamics of value co-creation in the context of health care logistics by focusing on the change in the value creation spheres of a logistics service provider and its customer organization. Design/methodology/approach...
Journal Articles
Strategic marketing approaches for the diffusion of innovation in highly regulated industrial markets: the value of market access
Available to Purchase
Journal of Business & Industrial Marketing (2019) 34 (7): 1606–1618.
Published: 01 August 2019
... regulated industrial markets by illustrating the strategic approaches that innovative firms can adopt to both achieve regulatory compliance and promote the diffusion of their new products. Health care Diffusion of innovation Market access Regulated industrial markets Strategic marketing approaches...
Journal Articles
Influence of human capital on healthcare agility and healthcare supply chain performance
Available to Purchase
Journal of Business & Industrial Marketing (2018) 33 (7): 1012–1026.
Published: 18 September 2018
...Santanu Mandal Purpose Health-care supply chains must focus on efficient deployment of resources for ensuring optimal supply chain performance. With efficient supply chain (SC) performance, health-care entities would be able to address their patients’ requirements with great speed...
Journal Articles
Marketing High‐technology Medical Equipment to Hospitals
Available to Purchase
Journal of Business & Industrial Marketing (1993) 8 (4): 32–42.
Published: 01 April 1993
...Paulette J. Polley; William L. Shanklin Soaring health‐care costs, increasing government regulation, and intensifying competition have combined to force hospitals into stricter cost‐containment controls. This quest for efficiency is especially pertinent to the most expensive diagnostic...
