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Keywords: Health care
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (6): 1266–1278.
Published: 23 September 2022
... coordination of services to patients with composite health problems. The reform aimed at shifting the task separation between state-owned specialist health-care providers (hospitals) and primary health-care providers (municipalities) and at promoting better collaboration and coordination between the layers...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (8): 1717–1733.
Published: 13 April 2022
...Emanuele Lettieri; Laura Marone; Nicola Spezia; Ilenia Gheno; Cinzia Mambretti; Giuseppe Andreoni Purpose This study aims to offer novel insights on how industrial marketing might contribute to bringing innovations to market in the peculiar case of health care. This study aims at shedding first...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (13): 199–209.
Published: 25 August 2021
... To answer this research question, this study uses a qualitative research approach based on data triangulation. This study focuses on the market access (MA) strategies implemented by a multinational UK-based pharmaceutical company within the Italian multi-stakeholder health-care ecosystem over several years...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (8): 1650–1661.
Published: 16 July 2021
... 26 04 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Health care Food industry Packaging and labeling In recent years, people have started to care more about their health and physical appearance. As Hernández Fernández (2013...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (1): 1–17.
Published: 29 May 2020
... the existence of sustainability research focusing on health care, there is still research needed to assess the determinants of corporate direction in sustainable development (Ahsan and Rahman, 2017 ; Pantzartzis et al., 2017). The healthcare tourism industry contributes substantially to countries...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (12): 2039–2050.
Published: 18 May 2020
...Timo Pohjosenperä; Hanna Komulainen Purpose This paper aims to explore the dynamics of value co-creation in the context of health care logistics by focusing on the change in the value creation spheres of a logistics service provider and its customer organization. Design/methodology/approach...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (7): 1012–1026.
Published: 18 September 2018
...Santanu Mandal Purpose Health-care supply chains must focus on efficient deployment of resources for ensuring optimal supply chain performance. With efficient supply chain (SC) performance, health-care entities would be able to address their patients’ requirements with great speed...
Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (4): 32–42.
Published: 01 April 1993
...Paulette J. Polley; William L. Shanklin Soaring healthcare costs, increasing government regulation, and intensifying competition have combined to force hospitals into stricter cost‐containment controls. This quest for efficiency is especially pertinent to the most expensive diagnostic...

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