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Keywords: Health-care sector
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (8): 1640–1649.
Published: 04 June 2021
... © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Health-care sector Value co-creation Co-creation behaviors The health-care sector is one of the largest and most complex sectors in the world’s economy, accounting for 10.2% of gross domestic...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (8): 1580–1593.
Published: 15 February 2021
...João J. Ferreira; Pedro M. Veiga; Cristina I. Fernandes; Sascha Kraus Purpose This study aims to map out the ways in which the intellectual structure and research trends of scientific publications come together in business-to-business (B2B) marketing strategies in the health-care sector. More...
