Keywords: Herding
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (8): 1764–1787.
Published: 03 April 2024
...Adnan Khan; Rohit Sindhwani; Mohd Atif; Ashish Varma Purpose This study aims to test the market anomaly of herding behavior driven by the response to supply chain disruptions in extreme market conditions such as those observed during COVID-19. The authors empirically test the response...

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