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Keywords: Hierarchical multiple regression
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (7): 1545–1561.
Published: 06 October 2022
... of AC, the relationships with performance are empirically tested in a sample of 133 firms in the fast-moving consumer goods industry in Saudi Arabia. The data was analyzed using SPSS 27 through hierarchal multiple regression and the PROCESS macro. Findings First, MRKT–SCM alignment capabilities...
