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Keywords: Historical ties
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (11): 2086–2097.
Published: 28 March 2020
... exploring the boundary conditions (historical ties and relational capabilities) upon which relational drivers enhance or diminish relationship value in key E-I relationships. Design/methodology/approach To test the proposed model, a survey was conducted among 114 industrial exporters from Croatia...
