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Keywords: Hospitals
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Journal Articles
Variations in relationship strength and its impact on performance and satisfaction in business relationships
Available to Purchase
Journal of Business & Industrial Marketing (2001) 16 (7): 600–616.
Published: 01 December 2001
... comes from a national population of hospital material managers who make decisions regarding purchases from a small group of large medical/surgical supply firms. Structural models support improved fit provided by relationship strength over a model containing the individual constructs comprising...
Journal Articles
Marketing High‐technology Medical Equipment to Hospitals
Available to Purchase
Journal of Business & Industrial Marketing (1993) 8 (4): 32–42.
Published: 01 April 1993
...Paulette J. Polley; William L. Shanklin Soaring health‐care costs, increasing government regulation, and intensifying competition have combined to force hospitals into stricter cost‐containment controls. This quest for efficiency is especially pertinent to the most expensive diagnostic...
