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Keywords: Hybrid relational context
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (5): 909–923.
Published: 14 February 2020
... a synthesis coordinating mechanism theory which combines supply network theory and transaction cost economics. Using this modified theory, a structural model of IOCM and its hypotheses are developed by considering the organic connection among hybrid relational context, capabilities, methods and the effects...
