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Keywords: Hybrid selling
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Journal Articles
Buying centers and emerging developments: the SME perspective
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (5): 995–1007.
Published: 02 January 2024
... to a strategic focus (Reck and Long, 1988 ; Schiele, 2007). Buying center Digital communication Digital technologies Hybrid selling In organizational buying behavior activities in business-to-business (B2B) contexts, the purchase process has become increasingly complex in recent years...
