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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (13): 211–219.
Published: 18 July 2023
... of concepts. Industrial network approach (INA) IMP Concept Conceptualising Business network Interaction Context Researchers engaged in the industrial network approach (INA) are working with an abundance of theoretical concepts that contribute to describe and analyse interaction...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (9): 1570–1584.
Published: 29 January 2021
...Tibor Mandják; Zsuzsanna Szalkai; Erika Hlédik; Edit Neumann-Bódi; Mária Magyar; Judit Simon The study explores the role of knowledge in IMP research, so this brief theoretical section, due to limitations on length, does not address those massive management literature that are based on other...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (13): 210–219.
Published: 31 August 2020
.... From a policy perspective, it calls for monitoring and support for training, funding and networking. To explore more in-depth the role of passion in entrepreneurship in SMSTs contexts, characterized by a mix of community-based and business-oriented networks, we adopt the IMP perspective...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (8): 1141–1152.
Published: 12 October 2018
... atmosemiospheres and cognitive sensemaking are qualitatively different, the authors argue for methodological diversity which should enable investigation of these inter-animating sub-processes more comprehensively and with greater equanimity. In industrial marketing and purchasing (IMP) terms, this means...

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