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Keywords: IMP theory (ARA and Actor)
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (4): 723–733.
Published: 11 October 2021
...-Hoeksema et al., 2015 ; Medlin and Törnroos, 2007). © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Business actors Business interaction Business paradigm IMP theory (ARA and Actor) This leads us to the second reason why we need...
