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Keywords: ISM approach
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (12): 2713–2730.
Published: 25 May 2023
...Mahima Mishra; Akriti Chaubey; Ritesh Khatwani; Kiran Nair Purpose This paper aims to identify and model barriers to internationalising automotive small and medium-sized enterprises (SMEs) from emerging market perspectives using the interpretive structural modelling (ISM) approach. Design...
