Keywords: IT
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (12): 2011–2021.
Published: 07 May 2020
... some of its work, rather than using its own employees to do it. The process of paying to have part of a company’s work done by another company. The first definition focuses on outsourcing as a means to achieve efficiency, which is a frequent but not necessary reason to outsource. The third...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (7): 1403–1409.
Published: 23 August 2019
...). As this shared image strongly influences the firm’s ability to retain current employees and to attract new talent, it is one of the most valuable assets of the company (Dabirian et al., 2017). The underlying premise of employer branding is its focus on employees as human capital, which alongside other...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (6): 804–821.
Published: 21 September 2018
... rights only This paper aims to study the antecedents of Internet of Things (IoT) adoption among farmers and determine how trust in the technology influences its adoption when mediated by perceived value and risk. Through the conceptualization of trust and perceived risk, the authors factor...

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