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Keywords: IT link with customers
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Journal Articles
Matching intra-functional integration with inter-firm IT linkage to facilitate flexibility for customers
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (3): 603–616.
Published: 14 September 2023
... to meet customers’ flexibility needs. In addition, the results show that IT link with customers strengthens this indirect influencing relationship. Originality/value By combining IT connectedness with external customers with internal capability, this study provides valuable insights into how...
