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Keywords: Ideas
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Journal Articles
Relationships and networks as a chiasmic mirroring of ideas/images translated in context through ritual embodied activities
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Journal of Business & Industrial Marketing (2022) 37 (2): 241–251.
Published: 28 March 2020
... of generalised cognitive ideas over embodied activities in context. Findings Dualities of general structures and contextual practices are mutually constituted by performing and representing translations. They are described as “chiasmic” or “polyphonic” and regarded as polyvalent, dynamic and non-linear...
