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Keywords: Identification strategies
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (11): 2159–2174.
Published: 03 November 2025
... between actors within value chains (Vanhaverbeke and Du, 2010 ; Koller et al., 2020). Profiling Lead users Identification strategies Lead user management To identify a relevant literature for the underlying research, a systematic literature review was conducted following...
