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Keywords: Illegitimate trade
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Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (8): 1654–1667.
Published: 22 July 2019
...Iolanda D’Amato; Valeria Belvedere; Thanos Papadimitriou Purpose From a supply chain perspective, counterfeiting is only part of a wider phenomenon defined as “illegitimate trade,” which includes supply chain infiltrations, factory overruns, gray and parallel markets, retail service counterfeiting...
