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Keywords: Imitative learning
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Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (4): 754–766.
Published: 15 March 2019
... which punishment severity influences observers’ opportunism. By applying social learning theory to channel punishment research, this study unveils both the inhibitive learning and the imitative learning forces inherent in a single punishment event, and it delineates their joint effect on an observer’s...
