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Keywords: Importers
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (11): 2086–2097.
Published: 28 March 2020
...Dario Miocevic Purpose B2B marketing scholarship has acknowledged that relational capital and relationship-specific investments (RSIs) are critical relational drivers for explaining the success of business relationships, especially those in an export-import (E-I) context. However, the literature...
