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Journal Articles
Affective commitment in industrial customer‐supplier relations: a psychological contract approach
Available to Purchase
Journal of Business & Industrial Marketing (2012) 27 (4): 275–285.
Published: 06 April 2012
... of obligations Individual level Trust Contracts Business‐to‐business marketing Channel relationships An executive summary for managers and executive readers can be found at the end of this article. A multitude of studies have recognized commitment as playing a crucial part in business...
