Keywords: Industrial market
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (7): 1574–1586.
Published: 11 October 2022
... in industrial markets combining the appraisal theory with the critical incident technique to identify potential problems and strategies to minimize their effect. Design/methodology/approach This research follows an exploratory qualitative approach based on 18 in-depth interviews with managers from business...

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