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Keywords: Industrial network approach (INA)
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (13): 211–219.
Published: 18 July 2023
...Anna Dubois; Klas Hedvall; Viktoria Sundquist Purpose The purpose of this paper is to inquire into how conceptualising is done in the industrial network approach (INA). Design/methodology/approach The description and analysis of conceptualising is based on key INA references and an example...
