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Keywords: Influence strategy
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (8): 1669–1686.
Published: 05 March 2024
...Cong Zhou; Weili Xia; Taiwen Feng Purpose This study aims to explore how relationship trust and different types of influence strategy (i.e., non-coercive and coercive influence strategy) impact green customer integration (GCI), while investigating the moderating mechanisms of big data development...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (2): 252–265.
Published: 28 September 2020
...Yi Liu; Ting Liu; Yuan Li; Liyang Ruan Purpose Previous studies have investigated the influence strategy–economic satisfaction links within a pairwise framework. This study aims to reexamine this issue in a network context from both the structural and relational embeddedness perspectives...
