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Keywords: Information engineering
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Journal Articles
Journal of Business & Industrial Marketing (1999) 14 (1): 61–75.
Published: 01 March 1999
... team spirit, leading to the first proposition. © MCB UP Limited 1999 Business‐to‐business marketing Channel relationships Diffusion Information engineering Innovation The complex, intangible nature of high‐tech innovations heightens the perceived risk of the innovation...
