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Keywords: Information engineering
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Journal Articles
Internal diffusion of high technology industrial innovations: an empirical study
Available to Purchase
Journal of Business & Industrial Marketing (1999) 14 (1): 61–75.
Published: 01 March 1999
.... This study was undertaken to provide marketers of information technology innovations with insight into what organizational change factors may assist in the internal diffusion process within the customer organization. As an example, the automated software development approach of information engineering (IE...
