Skip to Main Content
Keywords: Information engineering
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Business & Industrial Marketing (1999) 14 (1): 61–75.
Published: 01 March 1999
.... This study was undertaken to provide marketers of information technology innovations with insight into what organizational change factors may assist in the internal diffusion process within the customer organization. As an example, the automated software development approach of information engineering (IE...

or Create an Account

Close Modal
Close Modal