Keywords: Information services
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Journal Articles
Journal of Business & Industrial Marketing (2010) 25 (2): 132–146.
Published: 02 February 2010
... Computer software Information services Service industries Technology led strategy An executive summary for managers and executive readers can be found at the end of this article. Blanca Hernandez can be contacted at: bhernand@unizar.es © Emerald Group Publishing Limited 2010...

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