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Keywords: Innovative behavior
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Journal Articles
The relation between innovative behavior and culture of innovation in organizational performance: model and empirical study
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Journal of Business & Industrial Marketing (2025) 40 (3): 766–781.
Published: 26 March 2025
...Rosely da Costa Amaral; Cristiana De Muylder Purpose This paper aims to propose and test a model to analyze the relationship between innovative behavior and culture of innovation in organizational performance. Design/methodology/approach It is a quantitative descriptive method based...
