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Keywords: Institutional-based view
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (10): 1990–2012.
Published: 27 October 2025
... of subsidiary mandates in long-term industrial value creation. Subsidiary longevity Mandates Resource-based view Institutional-based view B2B marketing Multinational enterprises (MNEs) increasingly recognize that effective long-term subsidiary management is vital to sustaining competitiveness...
