... of these relationships? Thirty in-depth interviews were conducted with experienced account managers. The relationship under scrutiny was the inter-personal relationship that exists between the account managers of UK insurance brokers and their business customers. The study found account managers use...

.... This study, based on in‐depth interviews with insurance executives, shows that trade barriers are one of several factors managers evaluate when deciding whether to enter a market. However, barriers can become a critical factor if they create prohibitive costs or difficulties. Based on the findings...

... development Europe Financial services Insurance International marketing Transnationals There are now many companies in various business sectors which can be classed as global operators. Coca‐Cola, McDonald′s, Avis, IBM, Sony and Ford are ideal examples of worldwide brands. There are also...