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Keywords: Integration level
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Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (8): 1706–1723.
Published: 23 August 2019
...Ana Cristina Ferreira; Marcio Lopes Pimenta; Paraskeva Wlazlak Purpose The purpose of this paper is to develop a model to predict the antecedents of the integration level among marketing, logistics and production, considering the influence of formal and informal factors that generate integration...
