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Keywords: Intelligent automation
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (2): 272–289.
Published: 14 July 2022
... excellence (CESE) where the authors derive implications for B2B firms. Fourth and related to CESE, latest developments in intelligent automation offer exciting opportunities for B2B services to be made more scalable. Originality/value This paper is based on the unique perspective of the author team...
