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Keywords: Interaction approach
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (13): 255–269.
Published: 13 October 2025
...Ludovica Zocco; Giuseppe Pedeliento; Sheena Leek Purpose Using the interaction approach, the purpose of this study is to identify what is known about Original Equipment Manufacturer ( OEM )-customer relationships in the context of remanufactured products ( REMAN ) and to create a future agenda...
