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Keywords: Interaction orientation
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Journal Articles
Performance implications of exploration and exploitation in SMEs: the mediating role of interaction orientation
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Journal of Business & Industrial Marketing (2020) 35 (12): 1971–1981.
Published: 06 May 2020
..., which are defined as a firm’s level of interaction orientation in this study. Design/methodology/approach Following a hypothetical deductive approach and using data collected from 793 French manufacturing SMEs, the measurement model and relationships among the constructs were examined...
