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Keywords: Interface
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (3): 568–592.
Published: 11 May 2022
...Chris I. Enyinda; Charles Blankson; Guangming Cao; Ifeoma E. Enyinda Purpose Rising expectations for exceptional customer experiences demand strategic amalgamation of cross-functional, customer-focused teams (marketing/sales/service departments). However, the long history of interface conflicts...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (2): 307–323.
Published: 13 October 2020
...Viktoria Sundquist; Lisa Melander In addition to inter-organizational interfaces, the study identifies a typology of scouting, embarking and integration interfaces at unit level (geographically spread units of one multinational corporation) and interpretation and reciprocal interfaces...
