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Keywords: Interfirm IT capability
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (12): 2561–2577.
Published: 21 April 2023
... as the boundary condition of the interfirm integration’s influence. Design/methodology/approach The research model was examined using a seemingly unrelated regression of archival data and matched a survey of 324 Chinese omnichannel firms. Findings Interfirm IT capability positively relates to authority...
