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Keywords: Interfirm relationship
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Journal Articles
Toward a consensual theoretical ground of coopetition: concept clarification and unified dynamic interfirm coopetition model framework
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Journal of Business & Industrial Marketing (2025) 40 (4): 981–993.
Published: 11 April 2025
...Jinjing Li; Haizhe Yu; Lili Gao Purpose Coopetition as a rising type of interfirm relationship is proved to be beneficial to firms in multiple aspects, which received much scholarly attention. However, the consistency of different theories in the area is criticized to be eroded by conceptual...
