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Keywords: Internal embeddedness
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (1): 202–222.
Published: 03 December 2024
...Yixuan Leng; Xiaoyu Zhao Purpose This study aims to investigate account managers’ dual embeddedness (customer and internal embeddedness) in solution co-creation. The authors examine the mediating role of two-way matching between suppliers and customers and the moderating role of customer...
