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Keywords: Internal integration
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Journal Articles
Matching intra-functional integration with inter-firm IT linkage to facilitate flexibility for customers
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (3): 603–616.
Published: 14 September 2023
...Shu Wang; Jing Liu; Kihyun Park; Mingu Kang; Fei Dai Purpose This study aims to suggest a moderated mediation model addressing how internal integration interacts with information technology (IT) link with external customers to meet customer needs more efficiently and effectively. Design...
