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Keywords: International business negotiations
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Journal Articles
International business negotiations in Brazil
Available to Purchase
Journal of Business & Industrial Marketing (2017) 32 (4): 591–605.
Published: 02 May 2017
... Capoeirista” and “Indigenous Warrior” were the most salient. During the formal negotiation phase, however, the characteristics of the “African Capoeirista” and “Portuguese Bureaucrat” dominated. Research limitations/implications International business negotiations in Brazil call for an in-depth...
