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1-2 of 2
Keywords: Internationalisation
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (4): 911–924.
Published: 17 September 2024
... and provides an understanding of the relational perspectives in internationalisation of three luxury fashion companies and their entry models affected by the China context-related variables. Design/methodology/approach The methodology is following a qualitative approach, based on multiple case-studies...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (12): 2713–2730.
Published: 25 May 2023
...Mahima Mishra; Akriti Chaubey; Ritesh Khatwani; Kiran Nair Purpose This paper aims to identify and model barriers to internationalising automotive small and medium-sized enterprises (SMEs) from emerging market perspectives using the interpretive structural modelling (ISM) approach. Design...
