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Keywords: Internationalization
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (13): 158–170.
Published: 02 May 2025
...Aswo Safari Purpose This paper focuses on interfirm multidimensional trust in high-tech firm internationalization. Firms (SMEs) that are small and resource-constrained collaborate with bridge-makers in the target markets in their quest for internationalization. Understanding how multidimensional...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (9): 1922–1927.
Published: 13 May 2024
...Roberto Mora Cortez; Roberto Lecaros Purpose This study aims to examine the challenges of developing a global business-to-business (B2B) offering from an emerging economy (Chile) during an internationalization endeavor. This study analyzes the development and management of an offering evolving...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (13): 77–93.
Published: 06 June 2022
...Elisa Carloni This study aims to explore the role played by a formal cluster initiative in supporting small firms' internationalization processes. Taking a public–private interaction perspective, this study aims to understand interaction mechanisms within an internationalization project...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (11): 2037–2048.
Published: 28 August 2020
...Sussie C. Morrish; Anna Earl Purpose The purpose of this study is to investigate the influence of network relationships and institutional environment on premium winegrowers’ internationalization process. Design/methodology/approach This study uses a case study approach to examine two premium...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (11): 2025–2036.
Published: 05 June 2020
... internationalizing. The following research questions are posed: How do firms in complex health-care markets build network relationships? How is business market knowledge developed and legitimacy acquired to overcome the liability of outsidership? Design/methodology/approach The paper uses a multiple-case...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (5): 1054–1065.
Published: 07 June 2019
...Adam Dymitrowski; Krzysztof Fonfara; Bartosz Deszczyński Purpose The purpose of this paper is to identify the role of a company’s external informal relationships in the internationalization process. Design/methodology/approach To achieve the aim of this paper, a qualitative research...
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