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Keywords: Internet technology
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Journal Articles
Journal of Business & Industrial Marketing (2011) 27 (1): 29–40.
Published: 16 December 2011
...David W. Palmer; Alexander E. Ellinger; Arthur Allaway; Giles D'Souza Purpose New internet technologies are not always readily accepted by target users – especially by small companies. More effective identification of target market characteristics and requirements associated with the adoption...
