... relationships) within China’s electric vehicle ( EV ) industry. While technological opportunism is vital for B2B competitiveness, its effectiveness may be contingent upon the interpersonal-Guanxi and government−firm Guanxi. Drawing on the resource-based view, this paper explores: whether Guanxi facilitate...

... and test the proposed model with a field study to validate the effects of guanxi on brand loyalty. The causal relationships between interpersonal guanxi and brand attitudes and affect are confirmed in a separate field experiment. Findings Findings show that interpersonal guanxi is antecedent...