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Keywords: Introductions of interaction episodes
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (13): 200–215.
Published: 02 September 2024
...John-Erik Hassel Purpose This paper aims to address third actor introductions to interaction episodes aiming at fast-forwarding the continuous development of business relationships of new firms. Design/methodology/approach The study is qualitative, collecting data from 30 interviews from 28...
