... the business‐to‐business literature. Then Australian franchisors were surveyed about the effects of their investments in information technology upon their franchisor‐franchisee relationship. Structural equation modelling techniques were used to analyse the survey data. The results provided support...

... collected for: Dairy industry Greece Groups Investment Strategic planning What makes firms, competing in an industry, differ from one another is their competitive strategy, which enables them to react to their environment and to achieve their goals. The competitive strategy...

...Ritu Lohtia; Robert E. Krapfel Many business‐to‐business buyers are building closer relationships with fewer sellers. When faced with the choice of which sellers to partner with, buyers often develop such close relationships with sellers who have made transaction‐specific investments (TSIs). TSIs...